Cosmetics ingredients maker Organic Bioactives has debuted hair care solutions for the first time with the aim of capturing the growing market opportunities in the lucrative category.
Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in the Asia Pacific beauty market, as evidenced by success in South Korea.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
Allergic reactions to hair dyes are reaching new heights as more
and more young people become preoccupied with altering their
outward appearance, according to a recent study by the British
Medical Journal this week.